DiSCO - Digital Signage Conference

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DiSCO

Digital Signage Conference

New directions for digital signage

On the eve of the show, ISE presents ‘DiSCO – the Digital Signage Conference’, with one track aimed at strategists and the second at systems integrators

The DOOH Business Conference has been a feature of recent ISEs but, in 2011, it will become DiSCO – the Digital Signage Conference. An ISE conference managed by Invidis Consulting and supported by the trade association OVAB Europe, DiSCO will differ from previous ISE conference programmes by offering two parallel presentation tracks.

Track 1 – Business & Strategy
This track runs for the whole of 31 January 2011 and includes presentations from thought leaders in digital signage technology, system design, content creation and implementation

Track 2 – Best Practice
Running for the afternoon of 31 January 2011, this track focuses on case studies in a range of applications, from corporate communications to retail and transportation

Co-located with ISE 2011, the biggest AV industry tradeshow ever held in Europe, DiSCO offers insider perspectives on the key issues affecting everyone in the digital signage and DOOH marketplace:

-    Reducing TCO to end customers
-    Enhancing rollouts with mobile and interactive media
-    Going ‘beyond labels’ with advanced augmented reality
-    Proving digital advertising pays by measuring ROI
-    Sizing the market and assessing the prospects for future growth

The ISE exhibition is Europe’s No.1 event for the professional AV and electronic systems industry and takes place at the Amsterdam RAI on 1-3 February, 2011.
Admission for the three-day event is EUR 30 (online pre-registration), but attendees of DiSCO - The Digital Signage Conference 2011 will automatically be given a free pass to ISE.